Impulse Trading Ltd
447 St Albans Road
WD24 6PR
Tel 01923 231 358
Vat number 766 2963 87
Company number 04052966
Currency we are accepting is £ GBP

Quality Products with a Quality Service

Impulse was established in 2000 and has since been supplying and installing top quality In-Car Entertainment, Navigation and Security electronics for trade and retail customers. With a certificate from the Guild of Master Craftsmen, clients are assured of skill and integrity, quality of work and an efficient, professional service. We stock products from the most cutting edge manufacturers including: Alpine, Pioneer, Hertz, Morel, Focal, Rosen, Rainbow, Audison, Cobra, Thinkware dash cams and Parrot


  • Reliable
  • Responsive
  • Experienced and competent installers
  • Fully insured
  • Members of The Guild of Master Craftsmen
  • Able to offer a wide range of services
100 %









However prestigious the marque, Impulse can help you add value.

We deal with many trade customers who use impulse to help upgrade the specifications of basic models or provide bespoke solutions on already high spec, high performance cars

Some Serious Experience

Impulse has worked on almost every marque including Honda, Mazda, Audi, BMW, VW, Saab and many more. Our vastly experienced technicians do the work on site or in our workshop; whichever suits you best. It may be adding  remote locking to a basic model or essential tracking sytems to higher value vehicles, either way these additions can be a deal clincher and a useful way of adding value to the customer without losing a sale.

All modification products are from the highest quality manufacturers

The Impulse team understands the importance of deadlines and guarantees a professional and responsive service.

Meet the Team

The Impulse Trading Ltd team, led by MD Bob Griffiths, has over 25 years experience in the Car Entertainment Sector.

Bob Griffiths: After a stint managing various rock bands, became sales and marketing director at Pioneer where he worked for over 10 years; he has also worked for Kenwood for a number of years. So you could say he has car entertainment running through his circuits!”

Chris Lindop: Technical director Chris Lindop has also worked extensively in the ICE sector with more than 16 experience but worryingly quotes Kylie Minogue amongst his favourite sounds!

The Technicians: Our team of technicians have handled in-car entertainment for everything from Lamborghinis and Ford GTs to the modest Honda Jazz and they would love to get their hands on yours…in the nicest possible way of course.

Highest Standard and Rigorous testing

Since much of the Impulse installation work is carried out on behalf of the motor trade, all workmanship is completed responsively and to the highest standards. Not only is each job of guaranteed quality, all parts have been subject to rigorous testing to minimise failures

Excellent Installation by GoMC Members

Probably the most popular addition over the last few years has been a fixed navigation and entertainment system integrated into the vehicle so that it appears factory fitted. Couple this to a reverse camera and the upgrade is complete. By using genuine parts wherever possible we can offer a superb cosmetic finish that really does look as though it left the factory looking like that.